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storytelling + principles of comedy + good advertising

client case study:


the challenge:
a rebate? RebateKey is an online marketplace for buyers to save money with high cash back rebates on their favorite products. In 2019, they wanted a series of funny brand videos to both explain how rebates work and why their service was the best way to save money when shopping online. 

the premise:

"what are you willing to give up when you find out how much money you can save using RebateKey"
We punched up an existing script, then we wrote a new feature-focused 2nd part from scratch. To complete the storyline and create a shareable social ad, we wrote a short 3rd part teaser. 

the payoff:
Over 1 million views.

200% revenue growth in 2020.

Huge bump in new customer signups & engagement.

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